About us

As a marketing research company our main purpose is not only to study consumer behavior or enhance personnel efficiency, but also to increase profitability by implementing scientific knowledge into a real life dimension. Psychological science is the most prominent aspect of Zminna, which makes us unique and different from typical marketing research outfits. Because of poor integration, there is a serious inconsistency between scientific knowledge and business practices. Zminna aims to change it. We make science available by interpreting empirical data, by delivering precision and reliable results in a comprehensive manner.

By conducting two major types of research, qualitative and quantitative, we offer unique solutions to each client. We create distinctive research designs to meet each project’s most crucial objectives. We do it by following one of three major types of methods: solution report, prediction analysis and a/b testing.


Solution Report is designed to provide solutions based on existent empirical publications. Prediction Analysis consists of data collection and analysis of factors that influence a certain outcome (e.g. which factors contribute to a faster decision making). A/B Testing represents a sophisticated research design with controlled trials where we create and test hypothesis to ensure the highest precision.

Zminna: W. Edwards Deming


Without data, you’re just another person with an opinion

W. Edwards Deming

Zminna: Bryan Eisenberg

Our jobs as marketers are to understand how the customer wants to buy and help them do so

Bryan Eisenberg

Zminna: Richard Branson

I have always believed that the way you treat your employees is the way they will treat your customers, and that people flourish when they are praised

Richard Branson


Psychology is changing the world. Zminna portrays a mindset that aims to alter the perception of science, its understanding and usage. We strive for making psychology more available in business, to promote it among people and to generate a strong empirical awareness of social sciences.



Conceived by psychologists, Zminna represents a group of people to whom science has become an important part of life. We wish to share our knowledge and world views with businesses and individuals and show how psychology can guide them towards success. We wish to become a company that manifests credibility, scientific integrity and knowledge.


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