Psychology, as one of the health disciplines and sciences, has shown a tremendous growth in its research methods and applied fields over the past decades. The essence of Changing Society lies within promoting similar changes in business and is designed to change people’s perspective on what psychology is all about.
Initially intended as a social project, Changing Society continues its purpose of demolishing the gap between psychology as science and common knowledge distorted by media and folk myths. Moreover, as a substantial part of Zminna, Changing Society project is aimed to educate businesses on how psychology can become a great tool for promoting their products and services. Marketing does not have to consist of subjective opinions, instead, we insist that marketing consists of precision and reliability.
The last event was organized in cooperation with SWPS University (Poland), Kyiv National University (Ukraine) and Behavior Analyst Certification Board (The USA).