Changing Society

Because Zminna is a company that brings value, our main purpose is to expand empirically valid knowledge into businesses by creating unique solutions through well-designed research. If you are interested in consumer and employee research, stay updated on Changing Society’s upcoming events, where we discuss the best research practices that can help expand your success.
Zminna: logo

About Changing Society

The essence of Changing Society lies within promoting the implementation of valid research practices into businesses by demonstrating its benefits and advantages over outdated techniques. 

Initially intended as a social project, Changing Society continues its purpose of demolishing the gap between empirical knowledge and common knowledge distorted by media and folk myths. Moreover, as a substantial part of Zminna, Changing Society project is aimed to educate businesses on how empirical research can become a great tool for promoting their products and services. Marketing does not have to consist of subjective opinions, instead, we insist that marketing consists of precision and reliability. 

Some of our previous events were organized in cooperation with SWPS University (Poland), Kyiv National University (Ukraine) and Behavior Analyst Certification Board (The USA). 

newsletter

Let’s stay in touch. Be informed of the the newest reports, case studies and upcoming events.

* By subscribing to the newsletter I hereby agree to have my personal data processed for marketing and business purposes as well as to receive commercial information by means of electronic communication.

e-mail us

newsletter

* By subscribing to the newsletter I hereby agree to have my personal data processed for marketing and business purposes as well as to receive commercial information by means of electronic communication.