The main goal of the project was to assess the level of the client's employees’ job satisfaction and motivation as well as to identify influential factors responsible for the formation of these constructs.
Carefully planed atmospheric cues create a pleasant customer experience and subsequently increase purchasing intent in traditional stores. However, with the rapid growth of e-commerce, can such cues be manipulated in the virtual world?
Do consumers associate with your brand? Today this question is particularly important when attempting to win over millennial consumers. But while some companies can affirmatively say “yes”, for others the answer may not be so apparent.
The project was designed and executed for Pracownia z Oknem na Swiat, a private educational school. The inquiry was connected with the promotion of developmental workshops for youth regarding socials skills as a new product.
The fast expanding market in Poland, favored by steady economic situation, has recently encountered a new emerging segment of consumers – Ukrainians, which, among many foreigners, have created one of the biggest ethnic groups in Poland.
With over 2 billion coffee cups consumed everyday worldwide, gaining a market share in the coffee industry today is a challenging task.