15 March 2018

Employee Motivation and Satisfaction 2018

The main goal of the project was to assess the level of the client's employees’ job satisfaction and motivation as well as to identify influential factors responsible for the formation of these constructs.

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30 August 2017

Atmospheric Cues Online: How to Influence Purchasing Intent

Carefully planed atmospheric cues create a pleasant customer experience and subsequently increase purchasing intent in traditional stores. However, with the rapid growth of e-commerce, can such cues be manipulated in the virtual world?

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11 July 2017

“The Perfect Beer for Removing ‘no’ from Your Vocabulary for the Night”

Do consumers associate with your brand? Today this question is particularly important when attempting to win over millennial consumers. But while some companies can affirmatively say “yes”, for others the answer may not be so apparent.

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20 June 2017

Researching Ideas for Educational Workshops: An Overlooked Potential of Social Skills for Youth

The project was designed and executed for Pracownia z Oknem na Swiat, a private educational school. The inquiry was connected with the promotion of developmental workshops for youth regarding socials skills as a new product.

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05 June 2017

From a Housekeeper to a White-Collar Worker or How Ukrainians Form a New Consumer Segment in Poland

The fast expanding market in Poland, favored by steady economic situation, has recently encountered a new emerging segment of consumers – Ukrainians, which, among many foreigners, have created one of the biggest ethnic groups in Poland.

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30 May 2017

"Ready to Drink" Coffee

With over 2 billion coffee cups consumed everyday worldwide, gaining a market share in the coffee industry today is a challenging task.

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