Online Ad Effectiveness

While the number of online ads consumers see everyday is growing fast, how do we make sure that our ad is actually being noticed? Here we explain how to increase online ad effectiveness by discussing valid empirical insights and consumer behavior.

29 November 2018

Among a huge number of online ads being displayed literally every second on the internet, users are constantly distracted by a vast number of choices they have. While the competition is growing, how do we make sure that our ad stands out and how do we win users’ attention? This report combines scientific insights on the problem as well as a collection of strategies on ad effectiveness improvement. Evidently, in order to achieve greater results, an online marketing campaign cannot be based on obscure ideas, but instead should be carefully planned and executed in accordance with empirical knowledge available nowadays.




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