While the number of online ads consumers see everyday is growing fast, how do we make sure that our ad is actually being noticed? Here we explain how to increase online ad effectiveness by discussing valid empirical insights and consumer behavior.
Marketing can be challenging especially when the price of your product has increased due to essential reasons. This e-book will help you understand how to communicate and justify your price change to the customers.
Have you ever had to deal with ineffective, unmotivated, unengaged employees? This e-book educates about the most common threats in the organizational culture that may significantly inhibit productivity and decrease quality of work.
The true nature of “neuro” knowledge derived from marketing research has been systematically misused for years. Do marketers really have an access to what we actually think and how we actually feel in the context of purchasing environment?
The main goal of the project was to assess the level of the client's employees’ job satisfaction and motivation as well as to identify influential factors responsible for the formation of these constructs.
Carefully planed atmospheric cues create a pleasant customer experience and subsequently increase purchasing intent in traditional stores. However, with the rapid growth of e-commerce, can such cues be manipulated in the virtual world?
Do consumers associate with your brand? Today this question is particularly important when attempting to win over millennial consumers. But while some companies can affirmatively say “yes”, for others the answer may not be so apparent.
The project was designed and executed for Pracownia z Oknem na Swiat, a private educational school. The inquiry was connected with the promotion of developmental workshops for youth regarding socials skills as a new product.
The fast expanding market in Poland, favored by steady economic situation, has recently encountered a new emerging segment of consumers – Ukrainians, which, among many foreigners, have created one of the biggest ethnic groups in Poland.
With over 2 billion coffee cups consumed everyday worldwide, gaining a market share in the coffee industry today is a challenging task.