consumer research

Today the need of a constant growth and improvement became a necessity on the market. Because success of any business largely depends on its consumers, it is important to prioritize their satisfaction in the first place. Understanding consumer’s needs, thoughts and behavior may be challenging, yet it is vital for creating a competitive brand. Zminna employs unique methodology that enables us to measure, analyze and predict with a high degree of precision.

Zminna: solution report

Solution
report

Solution report provides important consumer insights based on published studies. The report summarizes the main empirical findings, translates statistical analysis into an understandable manner and presents answers to our client’s referral questions. The report turns empirical knowledge into applicable solutions which enable our clients to perform better and become stronger competitors on the market.

Zminna: prediction

Predictive analytics

Predictive analytics is a stage-based process which involves data collection and statistical analysis to create robust solutions and strategies. Data collection is often done through customized questionnaires and surveys. The key technique behind predictive analytics is regression analysis. It allows us to create precise predictive models where we foresee consumer behavior by studying influential factors.

Zminna: a/b testing

A/B
testing

A/B is a form of testing where different solutions are compared. This approach consists of hypothesis development, method construction, data gathering and statistical analysis. A/B testing is the most sophisticated procedure Zminna offers, yet it produces the most precise and accurate inferences. As a result, this approach enables us to employ empirically-tested solutions into businesses.

Zminna: Ad Effectiveness

Ad Effectiveness

Ad Effectiveness

  1. What feelings does your ad make your consumers experience? 
  2. How memorable is your ad? 
  3. Does your ad evoke purchasing intent? 
  4. Does your ad resonate with the feeling of trust? 
  5. Can your consumers relate to the ad? 
Zminna: Product Research

Product Research

Product Research

  1. Does your product satisfy consumer needs?
  2. Perceptual mapping: how is it placed against competitive products?
  3. What is consumer’s pre- and post- purchasing experience of the product? 
  4. Does your product design contribute to purchasing intent?
Zminna: Brand Research

Brand Research

Brand Research

  1. How recognizable is your brand among others?
  2. Is your brand memorable? 
  3. Are your consumers emotionally attached to your brand? 
  4. Does your brand create a feeling of trust? 
  5. Brand mapping: how is your brand placed against competitors? 

 

Zminna: Price Research

Price Research

Price Research

  1.  Which price option is more acceptable to your consumers? 
  2. How does price affect consumer perception and behavior?
  3. Which psychological factors contribute to the price acceptance? 
  4. How to decrease the perception of price unfairness?  

 

Zminna: Purchasing Behavior Research

Purchasing Behavior Research

Purchasing Behavior Research

  1. Which emotions contribute to purchasing decision making? 
  2.  How is environment associated with purchasing behavior? 
  3.  Which psychological factors predict purchasing intentions? 
  4. How do your consumers differ in terms of purchasing behavior? 
Zminna: Shelf Optimization

Shelf Optimization

Shelf Optimization

  1. Which psychological, environmental and situational factors predict visibility of your product in a store? 
  2.  What is the best positioning of your product in a store or on the internet?

 

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