- What feelings does your ad make your consumers experience?
- How memorable is your ad?
- Does your ad evoke purchasing intent?
- Does your ad resonate with the feeling of trust?
- Can your consumers relate to the ad?
Today the need of a constant growth and improvement became a necessity on the market. Because success of any business largely depends on its consumers, it is important to prioritize their satisfaction in the first place. Understanding consumer’s needs, thoughts and behavior may be challenging, yet it is vital for creating a competitive brand. Zminna employs unique methodology that enables us to measure, analyze and predict with a high degree of precision.
Solution report provides important consumer insights based on published studies. The report summarizes the main empirical findings, translates statistical analysis into an understandable manner and presents answers to our client’s referral questions. The report turns empirical knowledge into applicable solutions which enable our clients to perform better and become stronger competitors on the market.
Predictive analytics is a stage-based process which involves data collection and statistical analysis to create robust solutions and strategies. Data collection is often done through customized questionnaires and surveys. The key technique behind predictive analytics is regression analysis. It allows us to create precise predictive models where we foresee consumer behavior by studying influential factors.
A/B is a form of testing where different solutions are compared. This approach consists of hypothesis development, method construction, data gathering and statistical analysis. A/B testing is the most sophisticated procedure Zminna offers, yet it produces the most precise and accurate inferences. As a result, this approach enables us to employ empirically-tested solutions into businesses.
Purchasing Behavior Research