consumer research

Today the need of a constant growth and improvement became a necessity on the market. Because success of any business largely depends on its consumers, it is important to prioritize their satisfaction in the first place. Understanding consumer’s needs, thoughts and behavior may be challenging, yet it is vital for creating a competitive brand. The process of consumer assessment sometimes tends to be inaccurate and subjective. Zminna, on the other hand, cares about science and quality. We employ a unique methodology that enables us to measure, analyze and predict with a high degree of precision.

Zminna: solution report

Solution
report

Solution report provides important insights on marketing issues based on scientific knowledge. The paper summarizes the main empirical findings, translates statistical analysis into an understandable manner and presents answers to our client’s referral questions. The report turns empirical knowledge into applicable solutions which enable our clients to perform better and become stronger competitors on the market.

Zminna: prediction

Prediction

Prediction is a stage-based process which involves data collection and statistics to create robust solutions and strategies. Data collection is often done though questionnaires and surveys, which are designed individually upon client’s needs in order to achieve the highest accuracy and results. The key technique behind prediction is regression analysis. It allows us to study relationship between variables as well as predict its dependency from other factors. For example, which factors contribute to a decision making process during purchasing and what must be changed to increase sales? Zminna constructs precise prediction models where we analyze and predict consumer behavior.

Zminna: a/b testing

A/B
testing

A/B is a form of testing where different solutions are compared. This approach consists of hypothesis development, method construction, data gathering and statistical analysis. A/B testing is the most sophisticated procedure Zminna offers, yet it produces the most precise and accurate results. Moreover, this approach is purely based on evidence-based practices that enables us to employ science into business.

Zminna: Ad Effectiveness

Ad Effectiveness

Ad Effectiveness

  1. What feelings does your ad make your consumers experience? 
  2. How memorable is your ad? 
  3. Does your ad evoke purchasing intent? 
  4. Does your ad resonate with the feeling of trust? 
  5. Can your consumers relate to the ad? 
Zminna: Product Research

Product Research

Product Research

  1. Does your product satisfy consumer needs?
  2. Perceptual mapping: how is it placed against competitive products?
  3. What is consumer’s pre- and post- purchasing experience of the product? 
  4. Does your product design contribute to purchasing intent?
Zminna: Brand Research

Brand Research

Brand Research

  1. How recognizable is your brand among others?
  2. Is your brand memorable? 
  3. Are your consumers emotionally attached to your brand? 
  4. Does your brand create a feeling of trust? 
  5. Brand mapping: how is your brand placed against competitors? 

 

Zminna: Price Research

Price Research

Price Research

  1.  Which price option is more acceptable by your consumers? 
  2. How does price affect consumer perception and behavior?
  3.  Which psychological factors contribute to the price acceptance? 
  4. How to decrease the perception of price unfairness?  

 

Zminna: Purchasing Behavior Research

Purchasing Behavior Research

Purchasing Behavior Research

  1. Which emotions contribute to purchasing decision making? 
  2.  How is environment associated with purchasing behavior? 
  3.  Which psychological factors predict purchasing intentions? 
  4. How do your consumers differ in terms of purchasing behavior? 
Zminna: Shelf Optimization

Shelf Optimization

Shelf Optimization

  1. Which psychological, environmental and situational factors predict visibility of your product in a store? 
  2.  What is the best positioning of your product in a store or on the internet?

 

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